Branded content · Editorial strategy
Gillian Soler
I'm not neutral.
Branded content and editorial strategy for healthcare, tourism, lifestyle, and luxury.
Brands I’ve written for
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What I do
Verbs with deliverables.
Branded content & custom publishing
- Campaign concepts and narrative frameworks
- Long-form branded features
- Advertorials and multi-platform packages
- Sponsored series
- In-book marketing sections
Healthcare & clinical storytelling
- Physician, expert, and patient interviews
- Service-line and hospital marketing content
- Clinical information translated for real humans
- Accuracy and trust as the first constraint
Editorial strategy & brand voice
- Voice and messaging development
- Content strategy and editorial calendars
- SEO-informed structure
- Sales-deck and pitch narrative
Editing & editorial operations
- Line and structural editing
- Full editorial lifecycle, pitch to publication
- Managing concurrent client projects to deadline
- AP style
Selected work
A little of the work.
About
Service and storytelling.
I am a content editor and strategist with 10+ years of experience crafting narrative-driven campaigns across healthcare, tourism, lifestyle, and luxury. It's a weird little niche in writing where I love to live and learned I really thrive. What sets me apart from using Claude to write your copy is that at my core, I really believe great branded content should earn attention through service and storytelling. (No shade to Claude.)