Temple to the Inquirer and onward.

I am a content editor and strategist with 10+ years of experience crafting narrative-driven campaigns across healthcare, tourism, lifestyle, and luxury. It's a weird little niche in writing where I love to live and learned I really thrive. What sets me apart from using Claude to write your copy is that at my core, I really believe great branded content should earn attention through service and storytelling. (No shade to Claude.)

I studied journalism at Temple, then learned the craft the traditional way: reporting on health for Philly.com and The Philadelphia Inquirer, an editorial apprenticeship at Men's Health, and an editorial desk at Rodale. That newsroom training — interview well, verify everything, respect the reader — is still how I approach every branded piece.

Since 2016 I have worked in custom content at Philadelphia magazine and as an independent strategist, writing and editing for health systems, destinations, and luxury brands — the work on the previous page. Much of it is unbylined by design; ask me and I will walk you through it.

In between Philadelphia chapters I spent a few years in Ocala, Florida, riding and managing show horses — which taught me more about patience, feedback, and early mornings than any style guide. These days you will find me back in the Philadelphia area, telling the stories that are hard to tell.

The longer record is on LinkedIn.