Selected work

The work.

Some of it is public and linked. A lot of the best of it is branded content without a public byline — that’s the nature of the work, and the “available on request” cards are exactly what they say.

American Cancer Society
Understanding the ACS CancerRisk360 Tool
Your daily habits, family history and health choices all shape your risk of cancer, but knowing where to start can be overwhelming.
HealthcarePhiladelphia magazine
(opens in a new tab)
Bucky Plastic Surgery
Celebrities Sharing Their ‘Stats’ Is Empowering a New Era of Realness in Plastic Surgery
Exact breast implant sizes, placement and surgeon names aren’t just going public — they’re going viral.
HealthcareLifestylePhiladelphia magazine
(opens in a new tab)
Fox Chase Cancer Center — Temple University Health
Patients From Around the World Are Traveling to This Philly Hospital for Lung Transplants. Here’s Why.
For people with irreversible lung disease, a transplant can offer something priceless: a second chance at life.
HealthcarePhiladelphia magazine
(opens in a new tab)
Fox Chase Cancer Center — Temple University Health
How a New 3D Genomics Test Is Transforming Cancer Diagnosis and Treatment
For patients with challenging cancers like lymphoma and sarcoma, these 3D images dramatically change the way doctors diagnose and treat their disease.
HealthcarePhiladelphia magazine
(opens in a new tab)
Fox Chase Cancer Center — Temple University Health
This Revolutionary Technology Readjusts Your Radiation Plan Daily to Better Target and Eliminate Cancer
Adaptive Radiation Therapy, or ART, is a transformative step forward in the way radiation is delivered.
HealthcarePhiladelphia magazine
(opens in a new tab)
Independence Blue Cross
She Built a Business Around a Simple Question: How Can I Help?
A Caring Collective story. This Philadelphia business owner is proving success and service go hand in hand — meet Ashlee Hollis and the community she’s helping build at The Story Factory.
HealthcareBrand & VoicePhiladelphia magazine
(opens in a new tab)
Independence Blue Cross
After Cancer Left Her Feeling Alone, This Philly Woman Built a Place Where Others Could Feel Seen
A Caring Collective story. After cancer left her feeling isolated, Jenna Benn Shersher created a community where patients and survivors can find connection, support and understanding.
HealthcareBrand & VoicePhiladelphia magazine
(opens in a new tab)
Independence Blue Cross
The Kindness That Helped His Family Inspired Him to Help Others
A Caring Collective story about Brad Aronson, and how the kindness that carried his own family turned into a mission to pass it on.
HealthcareBrand & VoicePhiladelphia magazine
Available on requestAsk to see it
Main Line Fertility
Before Her Own Fertility Journey, She Was Helping Others Navigate Theirs
Even with a professional background in fertility care, nothing could fully prepare this mom for what it would feel like to go through the process herself.
HealthcarePhiladelphia magazine
(opens in a new tab)
March of Dimes
A Story of Survival & Advocacy
When Jennifer and Joe Valerio welcomed their triplet daughters the day before Thanksgiving in 1996, they weren’t sure what the future would hold. Part of the March Strong special section.
HealthcarePhiladelphia magazine
(opens in a new tab)Download the print tearsheet (PDF, opens in a new tab)
March of Dimes
Can Low-Dose Aspirin Prevent Preeclampsia? New Research Says Yes
Each year, about 1 in 25 pregnancies in the United States is affected by this dangerous condition, marked by high blood pressure and other complications. Part of the March Strong special section.
HealthcarePhiladelphia magazine
(opens in a new tab)Download the print tearsheet (PDF, opens in a new tab)
Nemours Children’s Health
Your Child’s Heart Health Starts Earlier Than You Think
Healthy habits don’t happen overnight — they’re built over time. And when it comes to heart health, the foundation starts in childhood.
HealthcarePhiladelphia magazine
(opens in a new tab)
Nemours Children’s Health
When a Routine Pregnancy Scan Changed Everything, This Couple Finally Found Hope
The Young family was navigating an overwhelming number of unknowns after their 20-week scan. Then they found Nemours Children’s Hospital.
HealthcarePhiladelphia magazine
(opens in a new tab)
Nemours Children’s Health
The Era of Year-Round Sports: Five Ways to Help Young Athletes Stay Injury-Free
For many young athletes, the end of one season just means it’s time to lace up for the next. Here’s how to keep them healthy.
HealthcarePhiladelphia magazine
(opens in a new tab)
Penn Medicine
Inside the Cutting-Edge Care That Helped One Philly Woman Overcome Aggressive Breast Cancer
There are some moments that split life into before and after. For 33-year-old Kate Korson, that day began on a cold winter morning in 2023.
HealthcarePhiladelphia magazine
(opens in a new tab)
Philadelphia magazine
Nicole LeVine Powers a More Resilient Philadelphia
A Trailblazer Awards profile on widening access to good careers — and on being underestimated as the woman running the operation.
Brand & VoicePhiladelphia magazine
(PDF, opens in a new tab)
Philadelphia magazine
Redefining Women’s Wellness
A Trailblazer Awards profile of Lindsey Hancock, whose people-first approach runs through both Innovative Benefit Planning and her wellness brand, Raw Awakening.
HealthcareLifestylePhiladelphia magazine
(PDF, opens in a new tab)
Premier Orthopaedics
Here’s How to Feel More at Home in Your Body, According to a Philly Yoga Instructor
Mariel Freeman isn’t just leading a yoga class; she’s creating a community. As founder of Three Queens Yoga, her studio’s philosophy prioritizes connection.
HealthcareLifestylePhiladelphia magazine
(opens in a new tab)
Premier Orthopaedics
Here’s How to Make Pilates Work for You, No Matter Your Experience Level
Philadelphia Pilates Club is focused on creating a space where people who may have felt overlooked in traditional classes can find confidence in movement.
HealthcareLifestylePhiladelphia magazine
(opens in a new tab)
Premier Orthopaedics
Want a Break From Surface-Level Conversations? Here’s the Wellness Group Building Real Connection
Rather than focusing solely on fitness, Hike + Heal creates intentional spaces where people can step outside their routines and connect with each other.
HealthcareLifestylePhiladelphia magazine
(opens in a new tab)
Shady Grove Fertility
After Overcoming His Own Obstacles, a Philly Fertility Doctor Is Helping Patients Find the Right Path Forward
When patients come to Shady Grove Fertility, they work closely with a dedicated team that understands their story from the start.
HealthcarePhiladelphia magazine
(opens in a new tab)
The 1916 Company
Inside Philly’s Watch-Collecting Scene — and How You Can Be a Part of It
From seasoned enthusiasts trading rare pieces to newcomers exploring their first purchase, The 1916 Company sits at the centre of a Philly-founded collecting community.
LuxuryLifestylePhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
The No-Fly Girls’ Trip to Atlantic City: Luxe Rooms, Late Nights, and Zero TSA Lines
Coordinating a group trip is a logistical nightmare. But what if a luxe escape was within an hour’s drive?
Tourism & TravelLuxuryPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Here’s How to Raise the Stakes on Your Next Guys’ Weekend in Atlantic City
There comes a time when a guys’ trip grows up: less about shot glasses and bar crawls, more about making the most of a weekend.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Here’s How to Turn Date Night Into a Weekend Escape
When you’re raising a family, uninterrupted moments together start to feel like the ultimate luxury.
Tourism & TravelLuxuryPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Here’s Your Perfect Excuse for a (Fall) Shore Weekend
Autumn has its own kind of indulgence — slower mornings, richer flavours, and nights that call for something unforgettable.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Here’s How to Turn a One-Night Escape Into a Full Vacation
Take one night into full vacation mode with all the essentials — pool time, spa treatments, delicious meals and mocktails.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Skip the Long Vacation. Here’s Why Micro-Vacations Are Having a Moment.
Micro-vacations are redefining travel. Here’s how to indulge in relaxation, entertainment and delicious food all in one spot.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Borgata Hotel Casino & Spa
Real Main Character Energy? Here’s Your Guide to a Solo Weekend in Atlantic City
No group text required. Standout restaurants, live music, waterfront views, and plenty of ways to unwind.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Enliven Planters
These Gorgeous Fall Displays Are Taking Over Philly and the Suburbs — Here’s Who’s Behind Them
From Rittenhouse stoops to Main Line estates, what started as a DIY weekend project has become a full-blown design trend.
LifestylePhiladelphia magazine
(opens in a new tab)
Garden State Wine Growers Association
Your Guide to NJ Vineyards and Which Bottles to Enjoy at Philly BYOBs
One of the most exciting wine regions isn’t halfway across the world, or even the country — it’s just across the bridge.
Food & DrinkTourism & TravelPhiladelphia magazine
(opens in a new tab)
Garden State Wine Growers Association
Sip the Season: Here’s Your Inside Guide to the NJ Wine Expo
November might just become your favourite time of year: it’s Wine Month in New Jersey, when wineries across the state celebrate the close of harvest.
Food & DrinkTourism & TravelPhiladelphia magazine
(opens in a new tab)
The Northern Outer Banks
The Beach Escape That’s Worth the Drive in Every Season
The wild horses of Corolla have roamed the dunes for centuries, but it’s not just the Mustangs that make this quiet stretch of coast so idyllic.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
The Northern Outer Banks
Ready for Summer? Here’s How to Spend Sunrise to Sunset
As spring turns toward summer, that usually means the beach, long sunny days, and time with the people we love. Here’s how and where to escape.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Ocean City, Maryland
Want to Extend the Summer Vibe? Plan a Beachy September Getaway at This Local Destination
Labor Day might be the symbolic end of summer, but for savvy travellers it’s the best time of year to head down to the shore.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Ocean City, Maryland
Unused PTO? Here’s Why Philly Is Flocking to Ocean City This Fall
Summer gets all the glory, but fall is the unsung hero. As the crowds thin and the heat breaks, shore towns settle into an easier rhythm.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Ocean City, Maryland
Hungry? Here’s the Beach Town That Delivers Delicious Food and Awesome Adventures
If your vacations revolve around food, waterfront views and adventure, this beach town belongs on your summer list.
Tourism & TravelFood & DrinkPhiladelphia magazine
(opens in a new tab)
Outdoor Lighting Perspectives
Shorter Days Ahead: Here’s the Smartest (Luxury) Lighting Upgrade You Can Make This Fall
As daylight dwindles and evenings arrive earlier, there’s no better time to reimagine how your home shines after dark.
LuxuryLifestylePhiladelphia magazine
(opens in a new tab)
Valley Forge & Montgomery County, PA
Here’s Where You Can Get Outside and Retreat in Montco This April
Montgomery County’s mix of scenic trails, lush golf greens and walkable downtowns makes it easy to spend the day outdoors.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Valley Forge & Montgomery County, PA
Here’s Your Guide to a Summer Weekend in MontCo
Historic sites, outdoor adventures, great dining and family-friendly fun, all close to home.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Visit Atlantic City
These Atlantic City Experiences Feel Like Insider Secrets
The classics are easy; the good stuff takes a little more digging. Chef-driven restaurants, tucked-away nightlife and award-winning wineries.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Visit Montgomery County, Maryland
Need a Break from Philly? This Maryland Weekend Delivers More Than Beaches
Historic sites, scenic trails, farmers’ markets, outdoor adventures and exceptional dining, a short drive from Philadelphia.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Visit Montgomery County, Maryland
Need a Weekend to Slow Down? Take the Scenic Route Through Maryland
Farm-to-table restaurants, scenic hikes, local wineries and breweries, and charming towns just a short drive from Philly.
Tourism & TravelFood & DrinkPhiladelphia magazine
(opens in a new tab)
Visit Long Island
Before the Hamptons Became Famous, Long Island Was Making History
An East End itinerary beyond the Hamptons: the North Fork, Shelter Island, Montauk, historic sites and local favourites.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Visit Wilmington, DE
Looking for Something Different on Date Night? Here’s Where to Go.
From award-winning chefs to playful food halls, Greater Wilmington’s dining scene is on the rise — and just beyond the table are world-class gardens and museums.
Tourism & TravelFood & DrinkPhiladelphia magazine
(opens in a new tab)
Visit Williamsburg, VA
Unplug and Reconnect: Take a Revolutionary Road Trip This Fall
In Williamsburg, lanterns light brick-lined streets, carriage wheels clatter past shopfronts, and costumed interpreters bring the 18th century to life.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
Visit Williamsburg, VA
The Family Trip That Sneaks in a Little History (Without Feeling Like a Field Trip)
An itinerary that mixes history, theme parks, waterfront fun and family-friendly dining — and keeps the kids entertained.
Tourism & TravelPhiladelphia magazine
(opens in a new tab)
EisnerAmper
5 Ways Philly Businesses Can Reduce Risk — Without Slowing Growth
In a busy year like 2026, Philadelphia companies are entering a moment of heightened visibility and opportunity. With that opportunity comes new risk.
Finance & BusinessPhiladelphia magazine
(opens in a new tab)
Praktikant AI
AI Agents Are Coming to Your Firm. The Only Question Is Who’s Supervising Them.
AI isn’t taking suggestions any more. It’s taking action.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
AI Isn’t the Bottleneck at Your Firm. Context Is.
Data isn’t your constraint. Disconnected context is.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
AI Isn’t the Risk. Not Understanding It Is.
AI is already in your workflow. The question is whether you understand where and how.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
Addepar Works. So, Why Doesn’t the Rest of Your Workflow?
Great data, fragmented execution. Here’s where firms lose time.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
Scaling Shouldn’t Feel This Complicated. Here’s What’s Getting in the Way
Smaller firms can see the problems more clearly. Here’s how to find the holes as you scale.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
We Were Doing Everything Right. So Why Did It Still Feel Difficult?
The firm is growing, clients are happy, reporting is faster. In theory everything is working exactly as it should. So why doesn’t it feel that way?
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
We Built This After Living the Problem Ourselves — Here’s What We Couldn’t Ignore
It all started with a problem.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
Can You Explain Your Firm’s AI Use to an Examiner?
If your AI use isn’t standardized and documented, it’s difficult to defend. AI is already inside many RIA workflows.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
The Meeting Happened. So, Why Doesn’t Anyone Know What’s Next?
Without consistent documentation, even productive meetings create compliance exposure.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
Here’s How to Stop Making Your Best Employee Work Late
Too much advisor work starts with catch-up. Here’s how progressive RIAs are front-loading preparation to create leverage.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
The Hidden Cost of More Than One System
Every toggle is a tax on your advisor’s time. Here’s how progressive RIAs are eliminating workflow friction.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
The 10 Minutes Before a Client Call Matter More Than You Think
What happens before a client call matters more than ever. Here’s how RIAs are simplifying prep without sacrificing oversight.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
Here’s Why Your Tech Stack Is Slowing Your Firm Down
Most RIAs don’t build a tech stack; they inherit one.
Finance & BusinessBrand & Voice
(opens in a new tab)
Praktikant AI
LinkedIn channel: social strategy and management
Ongoing social media management for Praktikant AI’s LinkedIn presence — the channel voice, not a single post.
Finance & BusinessBrand & Voice
(opens in a new tab)
WSFS Bank
Thinking About Starting a Business? Make Your Side Hustle Official
New survey data suggests many local businesses are growing despite economic uncertainty. Here’s what aspiring entrepreneurs can learn before taking the leap.
Finance & BusinessPhiladelphia magazine
(opens in a new tab)

Have a story that’s hard to tell? Those are my favorite.

Start a conversation

The work.

All work

Understanding the ACS CancerRisk360 Tool

Celebrities Sharing Their ‘Stats’ Is Empowering a New Era of Realness in Plastic Surgery

Patients From Around the World Are Traveling to This Philly Hospital for Lung Transplants. Here’s Why.

How a New 3D Genomics Test Is Transforming Cancer Diagnosis and Treatment

This Revolutionary Technology Readjusts Your Radiation Plan Daily to Better Target and Eliminate Cancer

She Built a Business Around a Simple Question: How Can I Help?

After Cancer Left Her Feeling Alone, This Philly Woman Built a Place Where Others Could Feel Seen

The Kindness That Helped His Family Inspired Him to Help Others

Before Her Own Fertility Journey, She Was Helping Others Navigate Theirs

A Story of Survival & Advocacy

Can Low-Dose Aspirin Prevent Preeclampsia? New Research Says Yes

Your Child’s Heart Health Starts Earlier Than You Think

When a Routine Pregnancy Scan Changed Everything, This Couple Finally Found Hope

The Era of Year-Round Sports: Five Ways to Help Young Athletes Stay Injury-Free

Inside the Cutting-Edge Care That Helped One Philly Woman Overcome Aggressive Breast Cancer

Nicole LeVine Powers a More Resilient Philadelphia

Redefining Women’s Wellness

Here’s How to Feel More at Home in Your Body, According to a Philly Yoga Instructor

Here’s How to Make Pilates Work for You, No Matter Your Experience Level

Want a Break From Surface-Level Conversations? Here’s the Wellness Group Building Real Connection

After Overcoming His Own Obstacles, a Philly Fertility Doctor Is Helping Patients Find the Right Path Forward

Inside Philly’s Watch-Collecting Scene — and How You Can Be a Part of It

The No-Fly Girls’ Trip to Atlantic City: Luxe Rooms, Late Nights, and Zero TSA Lines

Here’s How to Raise the Stakes on Your Next Guys’ Weekend in Atlantic City

Here’s How to Turn Date Night Into a Weekend Escape

Here’s Your Perfect Excuse for a (Fall) Shore Weekend

Here’s How to Turn a One-Night Escape Into a Full Vacation

Skip the Long Vacation. Here’s Why Micro-Vacations Are Having a Moment.

Real Main Character Energy? Here’s Your Guide to a Solo Weekend in Atlantic City

These Gorgeous Fall Displays Are Taking Over Philly and the Suburbs — Here’s Who’s Behind Them

Your Guide to NJ Vineyards and Which Bottles to Enjoy at Philly BYOBs

Sip the Season: Here’s Your Inside Guide to the NJ Wine Expo

The Beach Escape That’s Worth the Drive in Every Season

Ready for Summer? Here’s How to Spend Sunrise to Sunset

Want to Extend the Summer Vibe? Plan a Beachy September Getaway at This Local Destination

Unused PTO? Here’s Why Philly Is Flocking to Ocean City This Fall

Hungry? Here’s the Beach Town That Delivers Delicious Food and Awesome Adventures

Shorter Days Ahead: Here’s the Smartest (Luxury) Lighting Upgrade You Can Make This Fall

Here’s Where You Can Get Outside and Retreat in Montco This April

Here’s Your Guide to a Summer Weekend in MontCo

These Atlantic City Experiences Feel Like Insider Secrets

Need a Break from Philly? This Maryland Weekend Delivers More Than Beaches

Need a Weekend to Slow Down? Take the Scenic Route Through Maryland

Before the Hamptons Became Famous, Long Island Was Making History

Looking for Something Different on Date Night? Here’s Where to Go.

Unplug and Reconnect: Take a Revolutionary Road Trip This Fall

The Family Trip That Sneaks in a Little History (Without Feeling Like a Field Trip)

5 Ways Philly Businesses Can Reduce Risk — Without Slowing Growth

AI Agents Are Coming to Your Firm. The Only Question Is Who’s Supervising Them.

AI Isn’t the Bottleneck at Your Firm. Context Is.

AI Isn’t the Risk. Not Understanding It Is.

Addepar Works. So, Why Doesn’t the Rest of Your Workflow?

Scaling Shouldn’t Feel This Complicated. Here’s What’s Getting in the Way

We Were Doing Everything Right. So Why Did It Still Feel Difficult?

We Built This After Living the Problem Ourselves — Here’s What We Couldn’t Ignore

Can You Explain Your Firm’s AI Use to an Examiner?

The Meeting Happened. So, Why Doesn’t Anyone Know What’s Next?

Here’s How to Stop Making Your Best Employee Work Late

The Hidden Cost of More Than One System

The 10 Minutes Before a Client Call Matter More Than You Think

Here’s Why Your Tech Stack Is Slowing Your Firm Down

LinkedIn channel: social strategy and management

Thinking About Starting a Business? Make Your Side Hustle Official

Have a story that’s hard to tell? Those are my favorite.